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These days, it's hard to think of a business gimmick which will work. Maybe you've already thought of everything: group dynamics to boost employees' morale, mascots outside the establishment to attract customers, or even giving away free samples like food. Sad to say though, these are all too common. You should do something not every business around the corner is already doing. A great example is custom T-shirts.
Do you know why custom screen printed T-shirts are good for business advertising? Well, there are many reasons for this. First, people wearing your custom designed shirt are already a walking advertisement. It could reach far-away places and your business would still be advertised. What's good about this is that different types of people wear custom t-shirts. Rich, poor, young, old - they all do it. So, if all of them wear it, you would attract a bigger market unlike simply using a mascot or something like that.
Compared with a brochure or other printed ads, t-shirts last a longer time. A person receiving a brochure will likely throw it out within a minute without bothering to read it. Printed ads only last for a limited time, and its costs are huge. It would be more efficient to simply custom screen print a batch of t-shirts. You could give it away at shows and parades. People won't throw it away, because t-shirts, particularly those that attract attention, are something to be worn.
You could also use t-shirts as uniform for your employees. Or, you can simply hand them away for them, and they can wear it whenever they like. When people see this, they can ask your employee about your business. Because the employee knows everything there is to know, that would add to a list of potential customers. You might want your employees fitted, if you have the budget, because it would mean a lot to them. Feeling important could result in better performance, especially for those who don't receive compliments too often.
Some business owners don't want to give away t-shirts, because maybe it's out of their budget. If that is the case, you can just use it as an incentive to your employees. Give it to deserving employees, and you'll even save money on bonuses. You could even sell them to people. However, make sure that the design is something they would spend money on. Designs that are too simple tend to be boring and unnoticeable. Have your creative team do something about it.
Although the most popular color for t-shirts is white, you could use other colors. If you have a signature color, then use it. This is especially important in big events where there's a big crowd and a unique t-shirt would definitely stand out.
As you can see, there are other ways to advertise your business. You just have to be creative about it. Custom screen printed t-shirts is only one example of a great gimmick. You could think of other ways to do it. The more, the better.
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