Digital Signage - what do you expect? What do they expect?

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If it is suspended from the ceiling, a shop located near a gate in an airport terminal or stationed in a hotel lobby, a digital character has a basic function: to communicate.

Clearly, the type of communication, information, advertising or publicity pertaining, are unique and different. What is the same is the expectancy of the person responsible for the digital signature, which give them a bit 'of information to their target audience. All other expectations forsymbolic link with a viewer emotionally, the mark of a company or a product or promote a particular product or offer on this basis only.

The identification of the basic function of a digital signal is a bit 'easier than actually perform that function. Why? In short, it is because digital signage in an environment that supports existing flooded, saturated fatty acids and is dominated by the comings and goings of the public, as you take care of his daily affairs. In other words, a digital signaturehas hundreds of other messages bombarding audiences throughout the day to compete with the noise and close to provide even for a moment cut short relationship with her audience, only one bit of information.

Of course, when this information is something a member of the public information on such directions or trying to confirm what is happening in a particular conference room, making this connection much easier. But if the goal is to facilitate or to advertiseService or product that not only aware of passers-by a little 'concerned or, worse still, to communicate that the connection will be a difficult challenge.

Fortunately, the tools and skills to interact with text, graphics, animations and videos widely available, accessible and relatively well understood. With 60 years of television among the people of the belt is the communication of information with the video and receiving this information have a long experience Records of communication via TV.

Without doubt, the signs are non-digital television, but the closest you can get TV channels without an antenna mounted on a tower and a burning sensation. As a result, communicators can use digital signage digital signage shares common elements with the shorthand of television to present their messages in a vision, someone who understands watching TV.

It is worth noting, however, that the visible symbol of > TV is moving. The old CRT almost square, the lounges of America in the last six decades dominated gives way to broader, flat screen more clear that the set is a growing market share of television at home. In fact, recent survey by Frank N. Magid Associates believes that 25 percent of U.S. TV households have HDTV. The fact that 28 million homes in the U.S., where television has made a strong, broad> TV screen.

The same survey showed that the pace of young adults aged 21-34 - HDTV purchase is accelerated. There were also 28 percent of buyers to buy an HDTV set for connecting high-definition game console, like a Sony PlayStation 3 and Microsoft Xbox 360

The growth of U.S. HDTV households in general and the significant number of young adults, it connects to a console game speaks across the expectancy of digital signageEquation: in particular what the public expects the digital signage.

Those responsible for the content digital signage should be aware that their audience is to develop a more sophisticated visual desire. Where standard definition video was once the cost for inclusion in the video game, high-definition video will be the baseline. Where the organization of content in a relatively square, low-resolution TV screen dominates for the Digital Signage Contentresolution is increasingly organized in zones on a high, rectangular screen.

And finally, which is rather artificial representations of reality TV animation once, true-to-life-looking animated elements are quickly dominated the norm. Considering the result for Magid, like many young adults to buy an HDTV gaming console with the wonderful, realistic animation that is common in games such as Madden NFL 08 from EA Sports is coupled, it is clear the barincreased dramatically.

All this to say that manufacturers of digital signage are the teams of cameramen and 3-D digital artist tenants. Rather, it is only a memory in which the visual taste of the public digital signage in this country are at the top. Keep expectations of the audience is mainly in the eye during digital signage content creation, the first step towards realizing the only reasonable expectation of a user's digital signage capable of: namely, to communicate.

Tags : LED television